Marketing

Smart marketing along the small ruminant value chains in Horro and Menz areas of Central Ethiopia

Description of research project regarding improved marketing on the small ruminant value chain in Ethiopia.

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Research Plan

Internal Marketing Policy of Cocoa in Ghana: Farmers' Incentives and Challenge

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Journal Article

Effects of the Farmer Support Programme and Changes in Marketing Policies on Maize Production in South Africa

This article analyses the effects of action aimed at narrowing the gap between South Africa's ‘two agricultures’, specifically the effects of the Farmer Support Programme (FSP) on structural aspects of maize production under different marketing policies. This is done by assembling a sectoral linear programming model of the South African summer-rainfall grain-producing area. The emphasis is on the inclusion of supply, demand and production risk. Results show that the effects of a successful FSP on specific interest groups, e.g.

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Journal Article

In search for incentives to gum arabic collection and marketing in Senegal: Interlocking gum trade with pre-finances from traders

In interlocked contractual relationships traders' supplies of inputs and cash to producers during the growing season is reimbursed with harvests. This study analyses interlocking contracts in gum arabic production in Senegal. Gum arabic is a natural exudation of Acacia senegal trees that grow in the semi-arid lands of Africa. Gum arabic is widely used as a food additive, including in soft drinks, among others, and as an emulsifier and coating agent in industries. World demand is high, but smaller producer countries including Senegal struggle to organize a stable export flow.

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Journal Article

Gender norms and the marketing of seeds and ware potatoes in Malawi

Gender dynamics shape and influence the nature of participation in, as well as the ability to benefit from, seed and ware potato markets in Malawi. 35 sex-disaggregated focus group discussions with farmers and 4 interviews with extension officers were conducted in Dedza and Ntcheu districts. Data on seed marketing and purchase, ware potato marketing, affordability, marketing decisions, and clients, as well as social norms and values that influence market participation by men and women were collected and analyzed using the Real Markets Approach focusing on social relations within markets.

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Journal Article

Determinants of consumers' willingness to purchase East African Highland cooking banana hybrids in Uganda

This paper uses a survey of 908 consumers that participated in farmer field days to evaluate various hybrid banana varieties from across four regions of Uganda. Sensory attributes such as taste, flavour, texture, colour of the food when cooked and bunch weight were considered. Descriptive statistics and analysis of variance were used to compare the sensory attributes of different banana hybrids and the prices consumers would be willing to pay for these varieties.

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Journal Article

Upscaling the orange-fleshed sweetpotato in East and Central Africa

The Orange-Fleshed Sweetpotato (OFSP) is a wonder crop - 125 g supply the recommended daily vitamin A for a child below five years of age. This would combat vitamin A deficiency, estimated in 27 million children in East and Central Africa. However, OFSP has not readily been available among resource-poor farmers. The Dissemination of New Agricultural Technologies in Africa (DONATA) project aimed at popularising OFSP uptake and utilisation in Ethiopia, Kenya, Rwanda, Tanzania and Uganda. The project employed a multistakeholder approach to promote proven OFSP technologies.

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Conference materials

Traditional food crop marketing in Sub-Saharan Africa: Does gender matter?

The present study aims to contribute to the scarce literature on traditional food crop marketing by analysing the factors influencing (a) the household's decision to participate in the market and (b) the selling prices obtained by the household. Using an econometric approach, we analyse household data from 270 finger millet producers in western Kenya. A main focus of the study lies on the role of gender and farmer group participation.

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Journal Article

Analysis of gender roles within Chagga households that practice ripe banana street selling in Moshi Rural, Tanzania

Gender roles in most societies are classified based on culture-stereotypes which are socially constructed and can therefore be reconstructed. These roles affect household distribution of activities and performance as often division of household labour is based on gender.

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Journal Article

Determinants of marketing efficiency for sweetpotato in Nasarawa State and Federal Capital Territory, Abuja, Nigeria

The study was conducted to assess the determinants of sweet potato marketing efficiency in Nasarawa State and FCT. Multistage sampling method was used for the study. One hundred and twenty sweetpotato marketers were randomly selected from the eight markets of Nasarawa State and FCT. Structured questionnaire and interview schedule were used to elicit information from the respondents. Descriptive statistics and multiple regression model were used in analyzing data. The result revealed that the study area was dominated by male sweetpotato marketers.

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Journal Article