Consumer

Farmer and consumer preferences for rice in the Ashanti region of Ghana: Implications for rice breeding in West Africa.

Rice has become an important staple in Ghana in recent years but most consumption is met by imports. In this study, farmers’ preferences for rice varietal traits especially grain quality and the relationship of grain quality with consumer acceptability of locally produced rice was investigated in the Ashanti region of Ghana. Both formal and informal survey approaches were employed to collect data. The farmers preferred rice varieties with high yield potential and excellent grain quality. Jasmine 85 was the most popular variety because of its good taste and pleasant aroma.

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Journal Article

Determinants of consumers' willingness to purchase East African Highland cooking banana hybrids in Uganda

This paper uses a survey of 908 consumers that participated in farmer field days to evaluate various hybrid banana varieties from across four regions of Uganda. Sensory attributes such as taste, flavour, texture, colour of the food when cooked and bunch weight were considered. Descriptive statistics and analysis of variance were used to compare the sensory attributes of different banana hybrids and the prices consumers would be willing to pay for these varieties.

Geographic Focus: 
Media Type: 
Journal Article