Gender norms and the marketing of seeds and ware potatoes in Malawi

Gender dynamics shape and influence the nature of participation in, as well as the ability to benefit from, seed and ware potato markets in Malawi. 35 sex-disaggregated focus group discussions with farmers and 4 interviews with extension officers were conducted in Dedza and Ntcheu districts. Data on seed marketing and purchase, ware potato marketing, affordability, marketing decisions, and clients, as well as social norms and values that influence market participation by men and women were collected and analyzed using the Real Markets Approach focusing on social relations within markets. Results demonstrate that agricultural market interventions that do not address underlying social structures‰ÛÓsuch as those related to gender relations and access to key resources‰ÛÓwill benefit one group of people over another; in this case men over women.

Citation: 
Mudege, N. N., Kapalasa, E., Chevo, T., Nyekanyeka, T., & Demo, P. (2015). Gender norms and the marketing of seeds and ware potatoes in Malawi.
Year: 
2016
Media Type: 
Journal Article
Geographic Focus: 
Banana Cassava Cereals Gender Gender analysis Gender equity Maize Production Rice Sweet Potato Value Chain Women's Empowerment

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